Service · Pre-launch campaign

Teaser Campaign for real estate projects

Imagine having a database full of prospects before you launch your project. We attract them, nurture them and get them ready for the launch.

Pre-launch · Tower BWaitlist landing page
Example
yourproject.com
Coming soonTower B
12days08hours45min20sec
Be the first to see the prices
First nameCarolina Ríos
WhatsApp310 245 ····
Join the waitlist640 on the list
In short

What is a real estate pre-launch campaign?

It's the campaign you run before launching a project to gather prospects. It attracts them with paid ads, nurtures them with project information and brings them to the launch ready to reserve.

What it does

Buyers waiting on launch day.

What happens before the event decides how much you sell at the event.

01 · of 06

Attract prospects

Facebook, Instagram and TikTok campaigns targeted to the buyer profile.

02 · of 06

A profiled database

Every prospect is recorded with what they're looking for.

03 · of 06

Nurture with the project

Strategic project information, in stages, by email and WhatsApp.

04 · of 06

Invite to the event

Prospects receive the invitation to the virtual launch.

05 · of 06

Qualify

You know who's ready to buy before sales open.

06 · of 06

Launch with appointments

The launch doesn't just present the project: it books appointments.

The difference

Don't launch cold. Launch with buyers waiting.

Launching without a pre-launch campaign
  • Opening sales with no prospects
  • Rushed ads on the same day
  • Attendees who didn't know the project
  • Slow sales in the first months
  • Cutting prices to move units
With a pre-launch campaign
  • A database ready before launch
  • Prospects nurtured with the project
  • Attendees who already want to buy
  • Appointments from launch day
  • Prices held

FAQ

Pre-launch campaign FAQ

What is a pre-launch campaign?

The campaign that gathers prospects before a project launches: it attracts them, nurtures them with information and prepares them for the launch.

How long before the launch does it run?

It depends on the project; it's planned in stages up to the day of the virtual launch.

Which platforms do you run ads on?

Facebook, Instagram and TikTok, based on the project's buyer profile.

What happens to the prospects?

They're nurtured with project information and invited to the virtual launch, where appointments are booked with buyers ready to close.

Who does it?

Owly Marketing by Cova. Cova reports more than 47 virtual launches designed and delivered.

NEXT STEP

Get to launch day with buyers waiting.

30 minutes, free. We review where your leads come from, what happens to them and how much work goes into repetitive tasks. You leave with your own numbers, whether you sign up or not.

You tell us what stage it's at and where it hurts.

We show up with your project analyzed, and if we're not right for you, we'll tell you.

Your details

  • AF+93
  • AL+355
  • DZ+213
  • AS+1
  • AD+376
  • AO+244
  • AI+1
  • AG+1
  • AR+54
  • AM+374
  • AW+297
  • AU+61
  • AT+43
  • AZ+994
  • BS+1
  • BH+973
  • BD+880
  • BB+1
  • BY+375
  • BE+32
  • BZ+501
  • BJ+229
  • BM+1
  • BT+975
  • BO+591
  • BA+387
  • BW+267
  • BR+55
  • VG+1
  • BN+673
  • BG+359
  • BF+226
  • BI+257
  • KH+855
  • CM+237
  • CA+1
  • CV+238
  • KY+1
  • CF+236
  • TD+235
  • CL+56
  • CN+86
  • CO+57
  • KM+269
  • CG+242
  • CD+243
  • CK+682
  • CR+506
  • HR+385
  • CU+53
  • CY+357
  • CZ+420
  • DK+45
  • DJ+253
  • DM+1
  • DO+1
  • EC+593
  • EG+20
  • SV+503
  • GQ+240
  • ER+291
  • EE+372
  • SZ+268
  • ET+251
  • FK+500
  • FO+298
  • FJ+679
  • FI+358
  • FR+33
  • GF+594
  • PF+689
  • GA+241
  • GM+220
  • GE+995
  • DE+49
  • GH+233
  • GI+350
  • GR+30
  • GL+299
  • GD+1
  • GP+590
  • GU+1
  • GT+502
  • GN+224
  • GW+245
  • GY+592
  • HT+509
  • HN+504
  • HK+852
  • HU+36
  • IS+354
  • IN+91
  • ID+62
  • IR+98
  • IQ+964
  • IE+353
  • IL+972
  • IT+39
  • CI+225
  • JM+1
  • JP+81
  • JO+962
  • KZ+7
  • KE+254
  • KI+686
  • XK+383
  • KW+965
  • KG+996
  • LA+856
  • LV+371
  • LB+961
  • LS+266
  • LR+231
  • LY+218
  • LI+423
  • LT+370
  • LU+352
  • MO+853
  • MG+261
  • MW+265
  • MY+60
  • MV+960
  • ML+223
  • MT+356
  • MH+692
  • MQ+596
  • MR+222
  • MU+230
  • MX+52
  • FM+691
  • MD+373
  • MC+377
  • MN+976
  • ME+382
  • MS+1
  • MA+212
  • MZ+258
  • MM+95
  • NA+264
  • NR+674
  • NP+977
  • NL+31
  • NC+687
  • NZ+64
  • NI+505
  • NE+227
  • NG+234
  • NU+683
  • KP+850
  • MK+389
  • NO+47
  • OM+968
  • PK+92
  • PW+680
  • PS+970
  • PA+507
  • PG+675
  • PY+595
  • PE+51
  • PH+63
  • PL+48
  • PT+351
  • PR+1
  • QA+974
  • RE+262
  • RO+40
  • RU+7
  • RW+250
  • KN+1
  • LC+1
  • VC+1
  • WS+685
  • SM+378
  • ST+239
  • SA+966
  • SN+221
  • RS+381
  • SC+248
  • SL+232
  • SG+65
  • SK+421
  • SI+386
  • SB+677
  • SO+252
  • ZA+27
  • KR+82
  • SS+211
  • ES+34
  • LK+94
  • SD+249
  • SR+597
  • SE+46
  • CH+41
  • SY+963
  • TW+886
  • TJ+992
  • TZ+255
  • TH+66
  • TL+670
  • TG+228
  • TO+676
  • TT+1
  • TN+216
  • TR+90
  • TM+993
  • TC+1
  • TV+688
  • UG+256
  • UA+380
  • AE+971
  • GB+44
  • US+1
  • UY+598
  • UZ+998
  • VU+678
  • VE+58
  • VN+84
  • WF+681
  • YE+967
  • ZM+260
  • ZW+263