Service · Lead generation

Lead Generation for real estate projects

Need a steady flow of prospects for your project? Facebook, Instagram and TikTok campaigns that bring profiled, nurtured leads ready to book and get a quote.

This week's leadsAds · Tower B
Example

Tower BSponsored

See unit type BLearn more
Ad lead form
First nameCarolina Ríos
WhatsApp310 245 ····
When do you plan to buy?In 6 months
Submit

New lead in Owly SalesCarolina Ríos · Ad 3

Qualified
In short

How do you generate leads for a real estate project?

With paid ad campaigns targeted to the project's buyer profile, on the platforms where they are. What matters isn't how many forms come in, but how many profiled leads book, get a quote and buy.

What it does

Leads that show up to buy.

A predictable lead machine: campaigns that work day and night.

01 · of 06

The buyer profile

Campaigns designed for the people who would buy your project.

02 · of 06

Facebook, Instagram and TikTok

On the platforms where your buyer is, with project creatives.

03 · of 06

Automations

Replies and follow-up that work day and night.

04 · of 06

Profiled leads

Every lead arrives with what they want and what they can afford.

05 · of 06

Ready to book

Nurtured with the project, they come asking for an appointment and a quote.

06 · of 06

Measured through to the sale

With Owly Sales you know which ad brought in each sale.

The difference

Maybe it's not your offer, but how you present it.

Ads without a funnel
  • Lots of forms, few appointments
  • Leads who don't answer
  • Paying for the merely curious
  • Not knowing which ad sells
  • Raising the budget blindly
With Owly Marketing
  • Profiled leads
  • Nurtured up to the appointment
  • Ads targeted to the buyer
  • The sale connected to the ad
  • Every peso of ad spend, visible in sales

FAQ

Lead generation FAQ

Which platforms do the campaigns run on?

Facebook, Instagram and TikTok, based on your project's buyer profile.

What is a profiled lead?

A prospect who arrives with what they want —unit type, to live in or to invest— and what they can afford, ready to book and get a quote.

How do I know if the ads are selling?

With Owly Sales every sale is connected to the ad that brought it in, so you measure on sales, not forms.

Does it work if my project is already selling?

Yes. It's the service for the Sell stage: a steady flow of leads to fill your sales pipeline.

Who does it?

Owly Marketing by Cova. Cova reports more than 1.000 units sold in projects it has promoted.

NEXT STEP

Fill your pipeline with buyers.

30 minutes, free. We review where your leads come from, what happens to them and how much work goes into repetitive tasks. You leave with your own numbers, whether you sign up or not.

You tell us what stage it's at and where it hurts.

We show up with your project analyzed, and if we're not right for you, we'll tell you.

Your details

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