Capture from any source
Meta Ads, Google Ads, your landing page, forms, WhatsApp, a billboard, the showroom, referrals or an Excel file.
Every lead comes in tagged with its source, and every sale is traced back to the exact ad that brought it. And it goes back to your ads, so they learn from your sales, not your forms.
It's knowing which ad, campaign or channel each sale came from, not just each lead. Owly Sales tags the lead's source from the moment it comes in and tracks it through to signing. That lets you measure real ROAS on closed sales and, via the Conversions API, send the visit and the sale back to the ad platform so your next campaign targets buyers.
The only source signal in the entire journey is tagged at capture. If it isn't tagged there, it can't be recovered later.
Meta Ads, Google Ads, your landing page, forms, WhatsApp, a billboard, the showroom, referrals or an Excel file.
Owly reads the link's UTMs —source, medium and campaign— and also gives you pre-tagged links, one per channel. If the lead comes through a form, it still comes in with its source.
You see which ads bring buyers and which only bring leads who don't buy.
Based on closed sales, not leads or reported conversions.
Completed visits and sales, with their value, are sent back via the Conversions API.
Your next campaign targets people who buy. Every sale improves the next round.
That's the figure Meta reported in April 2026 for advertisers using the Conversions API. It's market data, not from an Owly client. Sending data back to the ad platform applies if the project runs ads; capture and attribution work wherever the lead comes from.
FAQ
You can, and Owly reads them: if the link includes utm_source, utm_medium and utm_campaign, that data is saved with the lead. But you don't have to build them by hand: the platform gives you pre-tagged links, one per channel or campaign, to paste wherever you publish —ads, Instagram bio, billboard with a QR code, flyer or event—. And forms are set up so the lead comes in with its source even if the link isn't tagged.
It's knowing which ad, campaign or channel each sale came from, not just each lead. Owly Sales tags the lead's source from the moment it comes in and follows it to the signing.
Meta Ads, Google Ads, your landing page, web forms, direct WhatsApp, billboards, showroom visits, referrals, Excel imports and API. All come in with their source.
It's the connection Owly uses to send the completed visit and the sale, with its real value, back to the ad platform. That way your ads look for people like the ones who bought, not just people who leave their details.
Yes. Capture and attribution work wherever the lead comes from. Sending data back to the ad platform is a boost for those who invest in ads.
On closed sales: what you spent on an ad versus what the buyers it brought in actually bought. Not on leads or reported conversions.
NEXT STEP
30 minutes, free. We review where your leads come from, what happens to them and how much work goes into repetitive tasks. You leave with your own numbers, whether you sign up or not.
You tell us what stage it's at and where it hurts.
We show up with your project analyzed, and if we're not right for you, we'll tell you.
