Service · Referral campaign

Referral program for real estate developers

The lead that costs nothing in ads: a happy buyer's friend. A campaign that gets your buyers recommending the project, with every referral measured from day one.

Referrals · Tower BActive campaign
Example
Carolina invites you to discover Tower B
Her codeCAROLINA-B
Share on WhatsApp
Her referrals

CarolinaBuyer

JuliánNew

SaraBooked a visit

TomásBought

Sale
In short

Do referrals work for selling homes?

Yes: the referral arrives with the trust of someone who already bought, and costs the project nothing in ads. They're driven by a campaign and by confident buyers who know how their purchase is going.

What it does

Buyers who recommend.

Your project's cheapest channel, worked on purpose.

01 · of 06

The campaign

A clear invitation for your buyers to recommend the project.

02 · of 06

Confident buyers

With the client portal they know how their construction and payments are going.

03 · of 06

The referral arrives tagged

Owly Sales records the source «referral» and who recommended them.

04 · of 06

Instant response

The referral is handled on WhatsApp like any other lead.

05 · of 06

Measured through to the sale

You know how many sales came from a referral.

06 · of 06

No ad cost

The lead that cost nothing in ads.

The difference

The best ad is a happy buyer.

Without a program
  • Referrals that come by chance
  • Not knowing who recommended
  • Buyers with no updates on their construction
  • The referral gets lost in a sales agent's WhatsApp
  • Paid ads only
With a referral program
  • A campaign to recommend
  • Every referral with its source
  • Buyers kept informed through the portal
  • The referral answered instantly
  • Sales that cost nothing in ads

FAQ

Referral program FAQ

What is a real estate referral program?

A campaign that gets people who already bought to recommend the project to people they know, with every referral recorded from the moment it arrives.

Why do referrals work?

Because the referral arrives with the trust of someone who already bought, and costs the project nothing in ads.

How do I know who recommended whom?

Owly Sales records each lead's source, including «referral», at the moment of capture.

What does the client portal have to do with it?

A buyer who can see how their construction and payments are going feels confident, and that's the buyer who recommends the project.

Who does it?

Owly Marketing by Cova builds the campaign, and Owly Sales records and measures every referral.

NEXT STEP

Turn your buyers into your best channel.

30 minutes, free. We review where your leads come from, what happens to them and how much work goes into repetitive tasks. You leave with your own numbers, whether you sign up or not.

You tell us what stage it's at and where it hurts.

We show up with your project analyzed, and if we're not right for you, we'll tell you.

Your details

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