Your target audience
Campaigns aimed at people who would buy your project, not just anyone.
Want to know if your project will succeed before investing millions? With the fake door method, we ask your target audience what they want to buy.
It's a way to test a project before launching it: the project is shown to the target audience, who are asked key questions to measure real interest. That way you know which units, sizes and prices people want to buy before laying a single brick.
The project's most expensive decision, made with data from the people who will buy.
Campaigns aimed at people who would buy your project, not just anyone.
Unit types, areas, sizes and prices: what you need to decide.
Measured answers, not assumptions or boardroom opinions.
You adjust the unit mix before investing in construction.
Everyone who answered is already a lead for the pre-launch campaign and the launch.
The next step is the pre-launch campaign, with data in hand.
FAQ
It's a way to validate a project before launching it: we present it to your target audience and ask key questions to measure real interest in units, areas, sizes and prices.
Before building, while you can still adjust the unit mix and prices.
What you need to decide: unit types, number of bedrooms, sizes and price ranges.
They become project prospects and are nurtured with information for the pre-launch campaign and the launch.
Owly Marketing by Cova, Owly's real estate marketing team.
NEXT STEP
30 minutes, free. We review where your leads come from, what happens to them and how much work goes into repetitive tasks. You leave with your own numbers, whether you sign up or not.
You tell us what stage it's at and where it hurts.
We show up with your project analyzed, and if we're not right for you, we'll tell you.
