Service · Email marketing

Real estate email marketing that guides buyers to the sale

Emails that sound like opportunity, not spam. They guide every buyer from first contact to the sale.

Sequence · Tower BFrom contact to sale
Example
  1. Welcome
  2. Unit types
  3. Visit
  4. Construction progress

Tower Bto Carolina

9:41
Carolina, the unit type B you were looking for
Book your visit Opened 2 times Clicked “Book”
In short

Does email marketing help sell homes?

Yes, when it guides the buyer at every step instead of sending promotions. Buying a home takes time: emails keep the project top of mind between first contact and the sale.

What it does

Emails that guide.

Each email matches the buyer's current step.

01 · of 06

First contact

The project, presented as soon as the prospect arrives.

02 · of 06

Follow-up

Information on what they want, while they decide.

03 · of 06

Useful content

Unit types, payment plan and what they need to decide.

04 · of 06

Invitations

To the sales office, a visit or the launch.

05 · of 06

By stage

Every buyer gets what fits their moment.

06 · of 06

After the sale

Construction progress, for those who already bought.

The difference

It doesn't sound like spam: it sounds like opportunity.

Mass emails
  • The same promotion for everyone
  • Emails nobody opens
  • They forget the project
  • Prospects who go cold
  • Spam
With Owly email marketing
  • One email per buyer stage
  • Information that actually helps
  • The project always top of mind
  • Prospects who move forward
  • Emails people look forward to

FAQ

Real estate email marketing FAQ

Does email marketing work in real estate?

Yes, when it guides buyers through their decision instead of sending everyone the same promotions.

What goes in each email?

It depends on the stage: the project presentation, information on what they want, the payment plan, the visit invitation or construction progress.

How do you avoid sounding like spam?

With useful emails by buyer stage, not the same promotion for everyone.

Does it connect with the paid ads?

Yes: it nurtures leads from the campaigns and the pre-launch campaign until they book and buy.

Who does it?

Owly Marketing by Cova, Owly's real estate marketing team.

NEXT STEP

Guide your buyers to the sale.

30 minutes, free. We review where your leads come from, what happens to them and how much work goes into repetitive tasks. You leave with your own numbers, whether you sign up or not.

You tell us what stage it's at and where it hurts.

We show up with your project analyzed, and if we're not right for you, we'll tell you.

Your details

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