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Real estate pre-sales · for developers

Sales software for real estate developers, builders and brokerages

Your entire sales cycle, managed from one place: Owly responds, qualifies and quotes, and your team closes.

See how it works
In short

Owly Sales is the sales system for real estate developers, builders and brokerages: one platform to showcase the project, send quotes and track every sale. Your sales agents focus on the people who will actually buy, and your ads learn from what sold.

A lead's journey

This is how a buyer enters your sales system, and how a sale comes out.

Paola messages on a Tuesday night. Scroll down and follow what happens to her in each part of the system.

3D Model

You know what your buyer quoted before you call them.

  • Whoever leaves their details on the virtual model comes in with their pre-quote
  • You see the unit they want and the ad that brought them
  • The sales agent goes into the call knowing what to offer

Integrated WhatsApp

Every conversation goes into the buyer's profile.

  • Owly replies to and logs every conversation, day and night
  • Qualifies by budget, buying timeline and unit type
  • Your sales agent gets the buyer with full context

Inventory

A reserved unit is pulled from offers instantly.

  • One inventory for the model, the quote builder and the team
  • When a unit is reserved, it changes everywhere
  • No sales agent offers what's already sold

Quotes with tracking

The quote goes out in seconds, and you know if they read it.

  • It goes out with that day's unit and price
  • The payment plan builds itself, error-free
  • You see how many times they opened it and when to call

Attribution

Every sale goes back to the ad that brought it in.

  • Every sale updates the project dashboard
  • You see which ad brought buyers and which only brought leads
  • Every conversion feeds your campaigns so they learn
Also in the same ecosystem

Reports

A hand hanging reports on a rail

What sold, what's left and how each sales agent is doing, up to date.

Lead management

Every sales agent knows who to call and what to say.

Lead capture

Every lead comes in with its source, wherever it comes from.

Client Portal

Your buyer tracks their payments and signs online.

Screens use sample data.

One ecosystem, not eight tools.

One ecosystem Owly Sales

8 tools · the same data
Setup

We set it up. You don't configure a thing.

It's not software handed over with a manual. It connects to what you already have, learns your project, and your team keeps selling where it sells today.

  1. We connect your channels

    Our team connects WhatsApp, your ads, your forms and the project inventory.

    Owly does it

  2. We teach it your project

    We load your unit types, prices, payment options and your best sales agent's answers, so the automation responds like your team.

    Owly does it

  3. Your team closes

    The sales agent stays on WhatsApp, but the lead arrives qualified, with what they asked and a quote ready to adjust. We support you during the first weeks.

    Your sales agent does it

Owly Studio has spent eight years launching projects with developers: setup is done by people who already know the industry.

How it works

From first message to sale, in seven steps. Every cycle improves the next.

Owly automates the admin work of selling and the sales agent closes. What sold goes back to your ads, and your ads bring better buyers.

Owly cycle · Pre-salesOne flow,
no friction.
New leadCreated by Owly
First nameCarolina Ríos
Phone300 ••• 4521
SourceMeta ad · Tower B
Interest2 bedrooms, to live in
WhatsApp · Tower BAutomatic reply · 9:42 p.m.

Hi, I saw the ad. How much is the 2-bedroom?

Hi, Carolina! It starts at $234.000.000. Want me to put together a quote with the subsidy?

Yes, and I want to see what it looks like inside.

I'll share the tour and book your visit. Saturday at 10?

Carolina RíosHot
Looking for2 bedrooms, to live in
Down paymentAlready saved
MortgagePre-approved with their bank
Assigned toAndrea · Tower B
Project virtual model
Carolina · Unit 804Left her details on the virtual model
Pre-quote
Quote · Unit 804Opened 3 times
Price$312.000.000
Reservation deposit$15.600.000 · 5 %
Down payment18 installments of $4.333.333
Mortgage$218.400.000 · 70 %
Before calling CarolinaFor the sales agent
Came fromVirtual model · left her details
Pre-quoteUnit 804 · 2 bedrooms
Her quoteOpened 3 times
VisitSaturday, 10:00 a.m.
Sent back to adsConversions API
Qualified leadTower B campaign · ad 3
Sent
Visit completedSales gallery · Saturday
Sent
Sale · $312.000.000Unit 804 · Unit type B
Sent

The cycle works wherever the lead comes from; sending the sale back to the ad platform applies if the project runs ads. Tap a step to see its screen. Screens use sample data.

What you gain

What changes in your sales gallery when Owly automates the work.

Focused sales agents

Owly automates the repetitive work. They close.

Smart pricing

Sell with the optimal price and unit mix.

Manage your funnel

See where your funnel gets stuck, live, by project.

Replicate it on your next project

The same system, ready for your next project.