Product · Real-time reports

Real estate sales reports in real time

The funnel, sales velocity and each sales agent's performance, up to date and without anyone building a report. And every sale tied to the ad that brought it in.

Dashboard · Tower BSales management
Live
Leads412+18 %
Visits96+9 %
Sales18+4
Sales velocityUnits per month · example
Up to date
JunJulAugSepOctNov
Funnel
Leads
Visits
Quote
Sale
Sales reps
Andrea7
Santiago6
Paola5
In short

What reports does a real estate developer need?

The ones that show how sales are going without having to build them: the funnel, sales velocity, each sales agent's performance and which ad brought in each sale. In Owly Sales they're generated automatically from day-to-day operations and shown in real time.

What it does

How sales are going, without building reports.

What the sales manager asks on Monday, answered before they ask.

01 · of 06

Conversion funnel

From lead to visit, to quote, to sale, with what happens at each step.

02 · of 06

Sales velocity

How many units sell per month and the project's forecast.

03 · of 06

Sales agent ranking

Each sales agent's conversion, productivity and commissions.

04 · of 06

ROAS down to the ad

Every sale tied to the exact ad that brought it in.

05 · of 06

Inventory and quotes

How many times each unit was quoted: what's moving and what isn't.

06 · of 06

Month over month, in Excel or PDF

Consolidated executive reports, month-over-month comparison and export.

The difference

A CRM gives you work. Owly automates it.

With spreadsheets, your team does it
  • Ask each sales agent for their numbers
  • Pull everything into one Excel file
  • Match sales to paid ads by hand
  • Build the board presentation
  • See the month after it's over
With Owly, it's automated
  • The numbers come from operations
  • Everything lives in one dashboard
  • Every sale comes with its ad
  • Reports export ready to use
  • You see sales as they happen

FAQ

Frequently asked questions about reports

What reports does Owly Sales include?

A real-time dashboard with the conversion funnel, sales velocity and forecasts; reports by sales agent (ranking, conversion, productivity and commissions) and consolidated executive reports.

Do I have to ask my team for the data?

No. Reports come from day-to-day operations: conversations, quotes, visits and sales are recorded automatically.

Can I measure real ROAS?

Yes. Each project's campaigns are connected, so every sale is traced back to the ad that brought it in and ROAS is measured on closed sales, not on leads.

Who sees what?

Each role —sales agent, manager, director and admin— sees what's relevant to them, by project.

Can I export reports?

Yes, to Excel and PDF, with month-over-month comparison.

NEXT STEP

See the reports with your project's numbers.

30 minutes, free. We review where your leads come from, what happens to them and how much work goes into repetitive tasks. You leave with your own numbers, whether you sign up or not.

You tell us what stage it's at and where it hurts.

We show up with your project analyzed, and if we're not right for you, we'll tell you.

Your details

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