Service · Virtual launch

Virtual launch for real estate projects

The event to announce a launch, groundbreaking or project milestone, without the costs of an in-person one. It presents the project, qualifies attendees and closes sales.

Launch · Tower BVirtual event
Live
Live 700 watching
Project presentationTour of unit type B
Live questions

LauraCan the down payment be spread out?

MateoI want unit 804

SaraDoes it have parking?

Units reserved
72of 115
Reserve your unit
In short

What is a real estate virtual launch?

It's a live online event that presents a project or a construction milestone to prospects. It reaches more people than an in-person event, costs less and ends in appointments and reservations.

What it does

The event that ends in sales.

It's not a presentation: it's the day sales open.

01 · of 06

Invite

Prospects from the pre-launch campaign arrive invited to the event.

02 · of 06

Present the project

Renders, 360° tour and model, live.

03 · of 06

Answer live

Attendee questions, answered on the spot.

04 · of 06

Qualify

You know who wants to buy while the event is happening.

05 · of 06

Appointments and reservations

The event ends with booked appointments and reserved units.

06 · of 06

For every milestone

Launch, groundbreaking or a project milestone.

The difference

More people, lower costs, sales the same day.

In-person launch
  • One venue, limited capacity
  • Event costs
  • Local attendees only
  • Sales in the following weeks
  • No data on who came
Virtual Launch
  • No capacity limit
  • Without the costs of an in-person event
  • Attendees from any city
  • Appointments and reservations at the end
  • Every attendee is recorded

FAQ

Virtual launch FAQ

What is a virtual launch?

A live online event that presents the project or a construction milestone, qualifies attendees and ends in appointments and sales.

Does it work as well as an in-person launch?

It reaches more people and costs less. Cova reports the case of Tuliv Quinta Paredes in Bogotá: more than 1.600 invited, about 700 watching live and 100 % of the 115 units sold in 48 hours.

What do you need beforehand?

A pre-launch campaign that gathers and nurtures prospects, plus the project materials: renders and tour.

Can it be used for something other than a launch?

Yes: for groundbreaking or any project milestone.

Who does it?

Owly Marketing by Cova. Cova reports more than 47 virtual launches designed and delivered.

NEXT STEP

Launch your project live.

30 minutes, free. We review where your leads come from, what happens to them and how much work goes into repetitive tasks. You leave with your own numbers, whether you sign up or not.

You tell us what stage it's at and where it hurts.

We show up with your project analyzed, and if we're not right for you, we'll tell you.

Your details

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